Mobile insights
Short-form stories on long-term market insights in the palm of your hand.
WHO
Blackrock, a global investment management firm, with over 6.5 Trillion in Assets
GOAL
Empower institutional investors to make important financial decisions, with key insights on the long term market.
ROLE
UX Lead
The Output
Stories
Partnering with the partner’s UI designer and content team to develop new story-card templates to keep the content engaging. We received ongoing feedback from our beta and user testers around content, helping shape the stories produced, and how best to display it.
End Actions
Through workshops and testing outputs we were able to prioritize a series of actions that a user may want to take at the conclusion of each story.
CMS
Worked with content and engineering team to provide UX guidance in the CMS, to best suit content operations.
A fast follow for the MVP release of the app, I set up the CMS to accommodate publishing stories for multiple audiences and regions.
The Outcome
In October of 2018, Mobile Insights soft launched in the iOS app store, with a larger announcement made in conjunction with the partner’s rebrand in November of that year. In Q1 2019, the app was released to Institutional Investors in Hong Kong.
Releases
October, 2018 - US release
February, 2019 - HK Release
KPIS
App downloads
Stories per session
Sessions per week
Rating
1.8k Downloads
4.5 Stars on iOS App Store